Due to economic stagnation US consumers are valuing price over nutrition

Interesting reaction of groceries consumers to the current economic situation.US consumers are shifting priorities when making grocery purchase decisions in the current economy, according to a new survey released by the Midwest Dairy Council. According to the April telephone survey of 1,002 people, more than half of consumers say price, not nutrition, is the most important factor when grocery shopping in this economic climate.

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Source Midwest Dairy Council